Home BuyersReal Estate General

Today’s Pets Are Real Estate Influencers

By April 11, 2019 June 26th, 2019 No Comments

April 11 marks National Pet Day, and it’s time to find a pet to appreciate, if not your own.

After all, pets have a big say in real estate. Eighty-one percent of Americans say animal-related considerations play a role when deciding on their next living situation, according to a 2017 report from the National Association of REALTORS®. Eighty-nine percent of those surveyed said they would not give up their animal because of housing restrictions or limitations. Twelve percent of pet owners have moved to accommodate their animal, and 19 percent said that they would consider moving to accommodate their animal in the future. REALTORS® surveyed said that one-third of their pet-owning clients often—or very often—will even refuse to make an offer on a home because it’s not ideal for their animal.

Pet ownership is booming across the country. Seventy percent of U.S. households own pets, up from 50 percent a generation ago, according to ProShares Pet Care ETF, an exchange traded fund focused on the pet care industry. Ninety-five percent of pet owners consider their pets part of the family, according to a Harris Poll.

“Dogs are part of the family, so it’s important to factor in our furry friends when choosing a place to live,” says Daryl Fairweather, Redfin’s chief economist. “Highlighting dog-friendly amenities like a spacious yard or a mudroom for dirty paws in your listing can make it easier for buyers to find the home of their dog’s dreams.”

What are some of the top pet-friendly amenities in homes? Real Trends recently highlighted several home essentials that buyers crave for their pets: ample outdoor space, pet nooks (like a tucked away nook with a built-in bed), a pet chat system (a way to communicate with your pet from anywhere using video or audio devices), pet washing stations (like in a mudroom or laundry room), and a pet door (a door insert so pet cans let themselves out and back in).

Some real estate professionals are adopting pet-friendly niches to express their love of pets, showing off their own pets on social media or even reaching out at dog parks with treats to connect with pets and their owners.

Redfin and Rover, a networking platform for pet sitters, recently ranked the top pet-friendly cities. They analyzed data from 14,000 cities based on popularity of dog walkers and pet sitters and how frequently the word “dog” appeared in online listing descriptions of homes for sale.

© National Association of REALTORS®

Source:
“Best in Show: Amenities That Cater to Pet Owners Help Homes Stand Out,” Real Trends (Feb. 10, 2019); “Must Love Dogs: These Are the 20 Most Dog-Friendly Cities of 2019,” Redfin (April 3, 2019)
X
X
X