What’s really happening when ISPs and the music industry team up to ‘combat piracy’
Sunday, July 27th, 2008For some years now the US Internet providers have been compelled to comply with the conditions of the DCMA in which their customers can be prosecuted for criminal copyright infringement based on very fragile evidence. The ISPs seem, to my mind, to have been very helpful to the music industry and focussed few resources on helping their customers.
Now in the UK we have the announcement in the FT that we’re getting a similar voluntary regime here. The BPI (the local equivalent of the music industry body) will monitor the file sharing networks and pass the IP addresses of ‘offenders’ on to the ISPs. The ISPs will, at first, send warning letters but clearly this will escalate to ‘repeat offenders’ being booted from the Internet and possibly have criminal charges brought against them.
Why are the ISPs so compliant here? It’s simple economics.
There are 2 ways in the UK an ISP carries traffic between the Internet and their customers. Smaller ISPs buy wholesale access to the end users from BT Wholesale. They pay a per user fee and also a per megabyte charge based on the overall volume of traffic between themselves and the user. It doesn’t matter if that’s Internet traffic or simply email delivered from the ISPs local mail server.
Larger ISPs place DSLAMs (big boxes that terminate DSL lines) into exchanges about the country and then buy backhaul links from those exchanges to their data centres (this is the process of unbundling). They pay Openreach a fixed fee per user and for the backhaul links based on link capacity. Most large ISPs also infill the places in the country where they have not unbundled by reselling the same BT Wholesale services as the smaller ISPs.
The vast majority of ISP end user contracts are fixed price. There has been some attempt to segregate users by selling cheaper packages with usage caps, but no sensible heavy users are on these packages.
While the ISPs must also buy Internet access, this is quite cheap compared to the backhaul costs. In fact the backhaul costs represent the largest portion of their operational costs.
Essentially the ISPs make money by overselling their backhaul and Internet access capacity. They get a fixed income from the user, and they pay part of this for access to the user and some overhead. The rest is used to pay for backhaul. What’s left is profit.
This is a great model when user’s don’t use the network for much. Backhaul is cheap and the ISPs reap in the money. It’s a terrible model when a significant number of your users use large volumes of bandwidth. The ISPs have a number of options to address this though:
- Charge the users more or move to variable pricing: They’ve ben reluctant to do this because end users migrate to the fixed price offerings. While the ISP may be succesful in charging more to high volume users, they simultaneously loose all the high margin low volume users. Building packages for low volumes users at a discount moves these guys from high margin to medium margin and the end users don’t move – they think they use quite a bit of bandwidth even though they don’t.
- Get the high volume users off the network: Also tough to do mostly because there are so many of them. The constant refrain has been “5% of the users use 80% of the bandwidth”. This is true but it’s never the same 5% – they cover 50% or more of their customer base here.
- Get the users to stop using so much bandwidth: They’ve been doing this. Traffic shaping has imposed effective bandwidth caps on certain applications, but there are technical way around this which are easy even for non-technical users. It’s a race and the ISPs are losing.
- Scare the users into stopping sharing big video files – hmm – sounds a lot like the recent announcement don’t you think?
I contend that the reason the ISPs are “working with the BPI to protect artists” is so that they have a weapon to remove heavy users from their networks. More importantly, this allows they to act in concert, against anti-competition law, to fix commercial policy. They can get rid of the heavy users if they all act together – that’s been illegal up to now but in guise of copyright protection they can do this and even act as if they’re sorry about it.
Too heavy handed? Let’s look at how they’ve reacted to a video download service which is legal – the BBC iPlayer. This allows people in the UK to download or stream, for free, BBC video content. It will not be covered by the new agreement since it’s perfectly legal. The ISPs have been going crazy over this ever since it was launched. The same arguments – it kills the service for other users, it’s consuming all our bandwidth, we get nothing for supporting the BBC – have been deployed.
The Alternatives prove my point
Now let’s look at the alternative proposal – that a surcharge is placed on Internet access to compensate artists for their losses. The BPI would love this – free money for something they can’t stop anyway. It’s the model that would have been imposed under government intervention. The ISPs would hate this.
In this instance the ISPs become responsible for collecting a fee and distributing it to the BPI. Their end users would call in droves, prices would appear to go up, and the IPS get nothing for this.
In return, end users would have free reign to download without fear. Backhaul prices would go through the roof and the ISPs would have no way to counter this.
Does it become obvious why they adopted the voluntary regime now?
Footnotes:
- Much of this is from a UK point of view – I imagine by adjusting for local network conditions it could easily apply to other markets.
- ISPs also make money selling services such as email or video – while these use backhaul bandwidth, there is enough predictability built in to allow them to price in this cost.
Disclaimer: I work for a business that sells backhaul in the UK. Clearly none of this is their opinion nor relates to their business in any way.
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