I love television – I’m one of those people who generally has it on if I’m in the room – I tend not to actually watch it but it’s there while I do something else.
Having moved to a new place about a month ago, I discovered various facts which put a damper on my television related activities:
- The television antenna connections in the apartment don’t do anything
- The television reception even with a little booster antenna are awful
- The NTL cable connection coming from the wall is useless – Virgin media deny it exists and tried to sell me phone services (since I get free phones from work this is not useful)
- The sky people swear there is a sky connection in the apartment and there is a sky looking cable – however it doesn’t work.
So I’ve watched no live television for a month. Also no Tivo so nothing broadcast. I’ve survived on a diet of DVDs, downloaded shows and not much else. And I came to a conclusion.
I don’t miss live television.
It’s dull, and there’s nothing there I particularly want to watch. I’ve read far more and written far more than I have in ages. And it’s great. I suspect that though I’ll get the old BT vision box working at some point, I’m not going back to TV.
This is pretty bad news for the telcos out there. I’m a great customer for this stuff. I have plenty of spare money, I watch a lot of video and would otherwise be exactly the guy who bought some kind of IPTV offering. Except I won’t. This market strikes me as something that’s simply not going to take off. People will experiment with it but no-one will pay serious money to watch anything. The telco’s can make money off the occasional purchase if their systems are cheap to deploy and run – except they are never cheap to deploy and run. BT’s Vision service has hardware with a tangible cost and microsoft liciences to pay as well as data centres for content. This model cannot survive on an incremental revenue stream of £2 a month from 25% of the users.