Seth Godin always finds a way to challenge me. Every post is annoying because he asks why you’re not doing something obvious you never thought of.
The latest wheeze is TriIibes – a sort of melting pot of his readers but by invitation only. It’s easy to get one, just pre-order his new book and it would be simple to dismiss as a stunt but it’s first week Seth is obviously watching. If it’s a stunt it’s a lot of work to sell maybe an extra two thousand books.