Design that works

October 8th, 2008

I’ve always had a slight obsession with the thinking behind this this apparently simple packet of instant oats..
The packet not only holds the oats, you measure the milk in it as well – it’s brilliant and simple and all it took was someone to think of it, and print the instructions on the bag. This one thing means I actually eat these things about once a week compared with never if I had to measure the milk in a jug!

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